.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, once adapted to running into billions in financial backing each year, have actually brought up virtually $360 thousand thus far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That slowdown results from market concentration, increased regulative pressures, and also economical uncertainties.ADWEEK spoke with 5 VCs who remain to buy adtech business, despite these obstacles, regarding what they are trying to find as well as what they avoid. Possibly unsurprisingly, these entrepreneurs are targeting opportunities in privacy-focused modern technologies as well as industry-specific locations like hooked up TV.